SOCIAL

@apple Vietnam

A contemporary spin on Vietnam's origin story,
told through a modern lens with iPhone's 48MP.

Through our global community on @, we unleash Vietnam’s true creative identity for the world to see, collaborating with VN’s local creators Yenjii Vu and Phuong Vu to express fresh perspectives from Vietnam told through fusing legend and reality with body illusion painting.

Our creators chose to re-tell the well loved legend of the Dragon and Fairy. Legend has it that a Dragon (Lạc Long Quân) fell in love with a Fairy (Âu Cơ) and gave birth to a hundred eggs, creating the first people of Vietnam.

Through iPhone’s 48MP camera, Vietnam is more than what you see. 
Carousel - From a wide shot, you can zoom into see all the details iPhone’s lens picked up.
Reels - Taking everyone behind the scenes to catch a glimpse of the creators' process.

Credits

Client Apple
Agency TBWA\Media Arts Lab APAC
Creators Yenjii Vu & Phuong Vu