FILM / BTS

Those That Follow

A horror film for Thailand, shot on iPhone in low light.

To illustrate iPhone's low light camera capabilities in Thailand, Apple tapped into the nation's superstitious nature to create that brand's first-ever horror film.

A hallucinatory tale of karmic revenge.

Inspired by the 'Phi Ta Khon' festival, a day locals believe spirits are free to roam amongst them. The story follows two teens on the run after a robbery goes wrong. They attempt to lay low at a local ghost mask festival, but soon learn that there's no hiding from their sins, no matter what mask they wear.

Behind the Scenes

We shot the entire film in low light settings, while demonstrating key product features. iPhone captured the ingredient of darkness, central to any great horror film, with no additional lenses. Alongside the main film, we shot a BTS film to capture the director, cinematographer, and crew shooting with iPhone. 

Announcing the film on Bangkok's most haunted site.

We took over the city's infamous 'Ghost Tower', or Sathorn Unique, an abandoned skyscraper in the heart of Bangkok to promote the film. On the large-scale billboard, eerie eyes behind the mask became visible when night falls.

Ads that teach.

We created targeted ads to teach iPhone users how to re-create moments from the film, using the iPhone camera features.

Awards

D&AD - Graphite Pencil

Spikes Asia - Gold in Film Craft Production - Direction
Silver in Film Craft Production - Cinematography

Ciclope Asia - Grand Prix, Agency of the Year

Clio Awards - Gold in Direction over 180 seconds

Andy Awards - Gold in Craft (2023)

The Webby Awards - Best Use of Video/Moving Image

The One Show Global - Merit in Branded Entertainment Full Length Video

AWARDS Awards - Silver in Film Art Direction, Individual
Bronze in Cinematography - Branded Content and Entertainment (2023)
Bronze in Branded Content and Entertainment - Non-Fiction Film 50-30min