FILM

Fall Deep

A love story for a nation that's crazy in love.

In Thailand, one of the most widely used idioms to describe someone who’s fallen deeply in love is “ตกหลุมรัก” or “tok-lhoom-ruk”, which means “falling into a love hole”.

We coupled this metaphor with absurd Thai humour to feature iPhone’s NameDrop in the most unexpected way, taking the audience on an emotional rollercoaster ride of falling in love. 

Awards

Shots Awards Asia Pacific 
Silver (Concept up to 2 min)

Credits

Client Apple
Agency TBWA\Media Arts Lab APAC
Production House Factory01
Director Un Wuthisak
Music 'Jai Rak' by Suchart Chawangkul